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Fair and equitable travel

Solidarity tourism, also known as fair tourism or sustainable tourism, is a form of travel that puts local populations at the centre of the operation. Like fair trade, solidarity travel allows the inhabitants of a region, which is generally vulnerable, to benefit from the economic spin-offs of tourism.

Staying in the mountains with local people

The idea is to take advantage of a preserved environment while contributing to the sustainable development of Berber villages in the Moroccan Atlas Mountains.
Families welcome visitors, during a holiday in Morocco, to immerse themselves in local customs. The supportive traveller lives at the family’s pace, savouring traditional dishes, discovering their authentic way of life and, above all, having the satisfaction of having contributed to the economic growth of a poor region.

Solidarity tourism projects

Inns, mountain lodges and bed and breakfasts are among the tourism projects that help sustainable development. The majority of the employees of these tourist establishments are from the region. The idea is to help absorb youth unemployment, otherwise they are forced to leave the area for the big cities.

Reducing poverty among rural women

Cooperatives in the region of Essaouira attract many tourists who wish to buy products from the Argan. These associations have been set up to enable rural women to benefit from the trade of local products. Fair trade aims to reduce the number of intermediaries to ensure fair remuneration for women in poor regions.

Solidarity tourism: a direct impact

Morocco has all the advantages to take advantage of the trend of tourists around the world to travel fair . Unspoilt regions, a mild climate, a welcoming population, so many assets capable of making solidarity travel a main lever of growth.